New Film Illustrates Strong Link Between Golfers Tiger Woods And Rory McIlroy
Golf's two most famous players -- Tiger Woods and Rory McIlroy -- are featured in a new short film called "Ripple" airing on ESPN and The Golf Channel.
View ArticleNFL Tabs George Pyne, Gerry Cardinale To Grow Premium Events, Hospitality...
The NFL added a pair of heavy hitters in George Pyne and Gerry Cardinale to its marketing and investing team in granting the two companies they operate a long-term license to run the premium events and...
View ArticleThe Need To Stay Connected To Technology Is Hurting Golf's Popularity, Expert...
Technology and golf may be mutually exclusive in that the widespread use of cell phones by casual players today on the course is slowing play and having a negative impact on the sport, according to one...
View ArticleNewspapers Using Digital Sports Highlights From Tech Start-Up To Grow Revenue
Newspapers have been behind the curve in digital technology for decades but a Canadian start-up is helping them increase their ad revenue.
View ArticleTiger Woods, Jordan Spieth Spiking Up Masters' Secondary Ticket Prices
The stellar play of Jordan Spieth and Tiger Woods has driven up ticket prices on the secondary market according to StubHub.
View ArticleJordan Spieth's New Star Power Figures To Shine For A Long Time
Golf is a game that celebrates its generations and the 2015 Masters had them all on display from Phil Mickelson and Tiger Woods to Rory McIlroy and its newest star -- Jordan Spieth. It didn't hurt that...
View ArticleNASCAR, Comcast Rev Up Title Sponsorship For Young Drivers
Comcast has replaced Nationwide as the title sponsor of NASCAR's secondary series spotlighting young up-and-coming drivers and the partnership is off to a good start.
View ArticleAaron Hernandez Murder Conviction Could Eventually Hurt NFL Brand, Professor...
The Aaron Hernandez murder conviction and other off-the-field troubles of NFL players could eventually adversely affect the NFL brand, according to research conducted by a USC marketing professor.
View ArticleAnalytics App Measuring Athletes' Intangibles A Big Hit With College Coaches
An app for iPads and iPhones called SportsBoard allows college coaches to better evaluate recruits because it quantifies several intangibles.
View ArticleWe've Forgiven Alex Rodriguez, So Why Not Pete Rose And Lance Armstrong?
This is an era of second chances in sports highlighted by Alex Rodriguez, Johnny Manziel, Adrian Peterson and Jameis Winston. Noticeably absent are Pete Rose and Lance Armstrong, who is rumored to be...
View ArticleSigning Of Tim Tebow Will Ultimately Be Verdict On Chip Kelly, Not QB
The lightning rod that is Tim Tebow apparently is on its way back to the NFL as the Eagles are reportedly on the verge of signing him. Whether that's a verdict on Tebow's ability or Chip Kelly's...
View ArticleWhy Is Fantasy Sports Considered A Game Of Skill And Sports Betting Is Not?
Fantasy sports participation and revenue is booming as the leagues, even the NFL, become more comfortable being aligned with the phenomenon. But does the trend increase the likelihood of sports betting...
View ArticleApp That Monitors Excitement Level Of Games Useful During Playoffs
Tired of switching back and forth on your TV to find the most exciting playoff games? There's an app that can do that for you.
View ArticleSteamrolling New York Mets Bring Excitement To Subway Series
It's only April but this weekend's Subway Series between the Yankees and Mets at Yankee Stadium should have a postseason feel to it with the Mets, coming in with baseball's best record, and the Yanks,...
View ArticleCanadian Fantasy Firm Making Bucks By Just Following Hockey Pucks
Unlike the big boys, Officepools.com is a fantasy company that just focuses on one sport -- hockey. But, with more than 600,000 users, the company is growing and looking to expand in the fall.
View ArticleKlay Thompson Partners With ShotTracker For Endorsements, Virtual Camp
Golden State star Klay Thompson is partnering with tech firm ShotTracker on endorsements and a virtual camp in a long-term deal.
View ArticleJameis Winston Appears To Have Answered Concerns About His Character
A branding expert feels Tampa Bay will choose Jameis Winston with the top pick in Thursday's NFL draft and that he has answered concerns about his football character at least.
View ArticleAlex Rodriguez, Yankees Should Donate His $6 Million Bonus To Nepal...
A brewing baseball controversy is whether the Yankees will pay Alex Rodriguez a $6 million bonus as stipulated in his contract when he ties Willie Mays for fourth on the all-time HR list. The best...
View ArticleNew Nike Video Illustrates Manny Pacquiao's Relentless Training Regimen
Saturday's much-anticipated fight between Manny Pacquiao and Floyd Mayweather could prove that training is the key to winning as a Nike video documents the preparation Pacquiao takes.
View ArticleNFL's Relinquishing Of Tax-Exempt Status Could Be About Shielding Roger...
While the NFL's decision Tuesday to give up its tax-exempt status will not materially affect its bottom line or the U.S. Treasury's, it will allow the league to hide commissioner Roger Goodell's earnings.
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