A survey conducted in January found that 52 percent said the primary reason they tune in to the Super Bowl is to watch the game, compared to 23 percent who are focused on the commercials. Advertisers who were smart enough to place their $4 million spots in the first half probably got a better bang for their buck in a game that was essentially over after Seattle’s Percy Harvin returned the second-half kickoff for a touchdown to make it 29-0.
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